Affirmation: “Life isn’t about finding yourself. Life is about creating yourself.” George Bernard Shaw
Creation is defined in Dictionary.com as “the act of producing or causing to exist; the act of creating; engendering.” I think we all agree on its general meaning, however, let’s look at it in terms of business. When I think of creation in terms of business, I think of branding. Every business owner has a brand that they bring to life and build on in order to promote a product or service that people in their community can benefit by. However, it’s important to understand that the creation of a brand goes further than simply convincing your client to buy from you; it is about building trust and credibility with potential clientele over time. Although many of us take part in social media campaigns and other networking strategies, the question that begs to be answered is how we are making ourselves truly useful to others in order to gain a following. Of course, in seeking new customers we all want the sale; however, initially it’s not about the sale, but about gaining esteem and admiration. The following are guidelines and advice towards this endeavor:
1. Create something attached to your brand that is worthy and lasting.
2. It doesn’t have a dollar sign attached to it.
3. It earns you respect and credibility amongst your colleagues.
4. People will remember you and be more apt to do business with you in the interim.
5. Don’t procrastinate; set a date and create.
6. You are the Master of your Fate.
Here are some important networking tips:
1. Pass along some advice or a tip that worked for you.
2. Refer a service from your community or network that you used and recommend.
3. Join a group and start a conversation on a topic relevant to your specialty.
4. Write a testimony on a service or product you used from your network or the local community.
5. Provide something visual or tactile that will enhance your elevator speech and be useful to the group.
6. Speak about a valuable lesson you learned that you think will be helpful.
Some branding techniques are physical with actual items that clients/customers can take with them, for instance, pens with a business branding seem to be very popular or Custom Water Bottles with the logo of the company on the label have been known to be at conventions, events, etc. they are great strategies to keep their business in the minds of people. Some brands will even branch out into the area of clothing and create a tank top design or jumper design to sell to their audience, generating more visibility. Branding shouldn’t be in one area of marketing, it should be all-inclusive and reach each corner.
To learn more about networking contact Milton Paris about joining his
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